Worth a detour
Vice & Virtue Coffee
Memphis · East Memphis, United States
Why it’s on the route
Vice & Virtue was founded by Tim Perkins, who began roasting at home with a popcorn popper and now roasts on a Diedrich, keeping to the lighter side and letting the cupping table set each roast. Its first bar opened in 2019 in a hotel lobby on South Main Street, with a slow bar for AeroPress and coffees from a barrel-aging programme with local Blue Note Bourbon. The room has green walls, a black marble bar and pastries from the in-house bakery.
At a glance
| Address | 477 S Main St |
|---|---|
| Google rating | ★ 4.8 (125 reviews) |
| Last checked | October 2026 |